Social media is crucial for dealerships to boost sales by expanding their reach and engaging potential customers. Platforms like Facebook, Instagram, and X platform offer direct communication with a vast audience, allowing dealerships to showcase inventory, promote offers, and engage with customers in real-time. Social media humanizes the brand through behind-the-scenes content and customer testimonials, building awareness, fostering relationships, and ultimately driving sales by reaching a wider audience in a personalized way. Additionally, the images used in social media can also be licensed for use as ads in magazines or print, further extending the dealership's marketing reach and impact.